Overview of Digital Marketing in 2024 The evolving landscape and new trends Digital marketing is witnessing an unprecedented evolution characterized by new trends such as AI powered automation, individualized messaging, and privacy-centered campaigns. This revolution has led to a surge in voice search queries, more video content being presented and augmented reality becoming a mode through which companies engage their customers. Therefore brands need to keep their digital marketing strategies in line with modern behaviors when consumers are becoming more advanced in tech ability to go after necessary adjustment. Importance of having a well-structured digital marketing strategy A well-defined marketing strategy has never been more important in this era of high competition within digital platforms. Otherwise, they may lose sight of who they want to sell to while at the same time wasting resources. Why a Strategy Matters Benefits of a strategic approach over ad-hoc marketing effort...